5/19/2023 0 Comments Marketing manager salary![]() Today, as more and more businesses are investing in developing applications and utilising the growing usage of mobile phones to their benefit, almost every marketing strategy has a mobile component to it.Īs a marketing manager, you need to be vigilant of the latest trends in marketing and leverage them to drive growth and development for a company. It is for marketing managers to think out of the box and keep up with changing times. In this digital age, numerous avenues can be used for marketing your product or service. For instance, we have several examples of tag lines that are synonymous with a particular brand: “Because you’re worth it” – L’Oreal “Just do it” – Nike, and “I’m lovin’ it” – McDonald’s, to mention a few.īranding is not just restricted to taglines and includes anything that helps clients associate with a company. As the name suggests, under this role, they must plan marketing campaigns that lead to brand recognition. Brandingīranding is another important role of a marketing manager. ![]() Based on the industry you are working in, an increase in profit could implicate an increase in sales, acquiring more customers, getting more footfalls or admissions, and so on. Therefore, the higher the numbers registered by a marketing and sales team, the greater will be the incentives in return. In short, marketing is a target-based job. This essentially means that a part of your monthly remuneration is linked to your marketing and sales target. One of the main reasons for a high marketing manager’s salary in India is that optimum performance is linked to increased salaries. The idea is to communicate a product’s features, benefits, and other USPs to prospective clients to help increase conversions for a company. This can be done through advertisements, campaigns, paid promotions, etc. Marketing managers are required to actively seek out avenues and partnerships/collaborations or promotional ventures to enhance awareness around a company’s product offerings. However, here are the roles and responsibilities of marketing managers that are common to all levels: 1. Roles and Responsibilities of a Marketing Managerīased on your experience and seniority in the organization, a marketing manager’s work profile may vary. How can a marketing manager increase salary?.How to bag a high-paying marketing manager’s job?.Which marketing jobs are in high demand?.What are the factors influencing a marketing manager’s salary?. ![]() Top reasons why marketing is important?.Product Manager (Average Base Salary – ₹ 7,68,832 /year) Digital Marketing Manager (Average Base Salary – ₹ 5,44,155 /year) eCommerce Manager (Average Base Salary – ₹ 4,45,260 /year) Advertising Manager (Average Base Salary – ₹ 4,88,730 /year) Social Media Manager (Average Base Salary – ₹ 3,24,828 /year) Email Marketing Manager (Average Base Salary – ₹ 7,41,000 /year) Business Development Manager (Average Base Salary – ₹ 5,97,373 /year) Monetisation Manager (Average Base Salary – ₹ 7,35,450 /year) Marketing Analyst (Average Base Salary – ₹ 4,89,702 /year) Roles and Responsibilities of a Marketing Manager.Let us now understand more about marketing managers - their job responsibilities, remuneration, educational qualifications, and career path. Further, the field is also expected to witness a 6% growth by 2029, which is significantly higher than the average of all professions. ![]() Mind you, and this also includes employee benefits and performance incentives to drive the best results out of marketing managers. It is no wonder why the marketing manager’s salary in India is among the highest. They build strategies, run ad campaigns, and develop plans to increase the online and offline footprints of a company. Most companies have specialized marketing teams that work round the clock. Be it a start-up or a million-dollar company, every business has a thoughtfully-designed marketing strategy to woo customers and increase its profits. This is where marketing and marketing managers come into the picture. How do you ensure that people select your products over your competitors’? How do you increase sales and profits? How can you ensure customer retention in an ever-changing landscape? In every sector, several companies are producing or offering the same goods and services. Our industrial system works on a very simple yet crucial fundamental of demand and supply. Home > MBA > Marketing Manager Salary in India 2023
0 Comments
Leave a Reply. |